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Four Real Estate Marketing Ideas that Work Today

Real Estate Marketing Ideas

If you want to be successful in the real estate industry, there are two things you must have in your wheelhouse: creativity and energy. If you can apply these two personal traits to your marketing strategies, you can get quick sales and more potential buyers. Here are four real estate marketing ideas to get you started that you can use to increase your chances of success.

Make the Open House Appealing
There’s a major difference between simply having an Open House to show potential clients a piece of property and making it a memorable event. Buyers will often look at several homes before making their final decision so making an Open House appealing is essential. You can start by offering them “swag,” which is a gift basket or gift bag of free things used at many promotional events. You can include items like notepads, pens, magnets and other items with your name on them. You can also hold a raffle during the event to help create a sense of excitement. This also brings more potential buyers to the property which helps your chances for making a fast sale.

Websites for Individual Homes
Another real estate marketing idea to increase sales is to create an entire website about an individual home. When you list a home on a general listing website, there isn’t a lot of room to showcase the home’s features and amenities. But if you have an entire website dedicated to that home, the options are limitless. You have more space, more options for customizing the appearance of the website and more. You can even add music to the website to illicit an emotion that will make the home more attractive to potential buyers. Also, if you can think of a memorable URL for each home, you can put it on the sign in front of the home and would-be buyers will be more likely to remember that information rather than your phone number.

Social Media Advertising
If you are a realtor and you don’t have a social media page for your business, you are simply falling behind your competitors. In today’s age of communicating through social media, you need to leverage sites like Facebook, Twitter, Instagram and others if you want to be noticed by people who are in the market for a new home. In addition to being competitive, you can reach your target audience with ads that attract buyers in certain geographical regions.

Staging the Home Properly
Any realtor who has been in the business any time at all knows the importance of staging a home properly. If you don’t stage the home that you are trying to sell, it’s not going to stand out to potential buyers amongst all of the homes that they look at during their search. You can stage a home without breaking your budget. For instance, you can rent furniture that will give the home a nicer appearance for a very affordable price. Here’s another staging tip: Have cookies baking in the over when showing a home. The smell of baking cookies gives any home an added appeal. If you don’t have time to bake cookies, you can have cookie-scented candles burning while showing the home.

These are some of the best ways to market real estate properties in today’s competitive world. With some imagination and creativity, you can come up with many other methods for marketing your available properties to potential buyers as well.



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